Alt Text: Frustrated contractor sitting in a work truck surrounded by notifications, with bold overlay text reading “Stop Chasing. Start Closing.” representing lead overwhelm and the need for automation.

Stop Chasing, Start Closing

Lead Automation
April 18, 2025•0 min read
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Paul Perez is the founder of GenxWares and the architect behind GenxWorks — a lead automation system built for real business owners who don’t have time to chase tech. With over 30 years of experience in marketing and systems strategy, Paul helps contractors and service-based entrepreneurs simplify growth, eliminate missed opportunities, and finally put their tools down without losing leads. When he's not automating the grind, he’s strategizing with clients, testing funnels, or turning chaos into cash flow — one business at a time.

Paul Perez

Paul Perez is the founder of GenxWares and the architect behind GenxWorks — a lead automation system built for real business owners who don’t have time to chase tech. With over 30 years of experience in marketing and systems strategy, Paul helps contractors and service-based entrepreneurs simplify growth, eliminate missed opportunities, and finally put their tools down without losing leads. When he's not automating the grind, he’s strategizing with clients, testing funnels, or turning chaos into cash flow — one business at a time.

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